Volvo’s emblem change comes after brands similar to Renault, Kia, BMW, Toyota, Nissan and Opel also shared stripped-down variations of their logos. The new logo is a extra simplistic version of the earlier one which had chrome 3D impact. The new company logo has the iconic ‘Iron Mark’ symbol with a simpler monochrome design and two-dimensional components. It can be an emblem for Mars, the planet in addition to the God of warfare who trafficked in iron weapons. The new brand has been made public without any huge occasion to announce the launch. The spherical-shaped logo has been Volvo’s corporate identity since Thirties when it was first launched. Over the last century, it has undergone several adjustments.
Not only is the edge of the circle thinner, the new emblem additionally has to do and not using a horizontal strip during which the brand name is written. The Volvo brand name, derived from ‘volvere’ which in Latin means one thing like ‘I roll’, continues to be written centrally within the logo.
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It offers you the liberty to journey, have enjoyable and enrich your family’s life. The new Volvo logo is totally black, but also deviates in shape from the previously used logo.